Always spread the product with your hands first. Seems simple right? There's nothing worse than putting product in your hair and seeing a glob of product in the front. Then you have to try to spread it in the hair hoping for the best, or just end up washing it out and starting over. Ain't nobody got time for that. If you're using good products, less is usually more. Remember It's easier to add more product in, than it is to have to wash it out.